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10 Feb

MARKET-DRIVEN

This morning I was reading a 47Hats‘ Blog post about this  book: Why Startups Fail: And How Yours Can Succeed, By David Feinleib, VC, Entrepreneur.

This post mentions a number of very good, although pretty common, points of failure and  advice for startups. It goes like:

Startups fail for many different reasons. Turn failure into success by avoiding some of the most common causes of startup failure:

  1. Failing to drive demand
  2. Building a product people don’t want
  3. A lack of passion
  4. Running out of money
  5. Scaling too fast
  6. Small markets
  7. Failing to focus

It also makes very good points like:

1. Failing to drive demand – Too often, entrepreneurs focus on what they’re going to build but not on their go-to-market strategy. Imagine that your product is already built. It’s done, and it’s ready to go. Now what? What is the tagline for the product? How are…

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Pubblicato da su 10 febbraio 2012 in Direct Marketing

 

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