Generic is no longer enough. The skill sets of marketing directors, managers, execs and assistants must be honed to specific areas of the marketing mix. Yes, it’s great to have an all-rounder, great to have someone who can try their hand at many different tasks but it’s a lot less valuable than having a dedicated specialists for specific marketing disciplines.
In my opinion, in-house is often better than agency. It’s usually cheaper and enables a quicker turnaround from people who understand your business. But what are the areas required to ensure we are maximising our budgets and upping our efficiencies? I appreciate the following will differ for each organisation, based on their marketing needs but here are a few ‘marketing specialists’ most companies need in their organisation.
Web development has changed tremendously over the past few years. With the exponential growth of open source platforms such as WordPress…
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